1. Gives your sales team accountability since management can track the type and frequency of contact points pursued by your sales team with new prospects. This is the perfect data to disseminate among your sales team for pitching action.

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2. Saves management and the sales team time (where time equals money) for identifying key prospects. 

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3. Conversion optimisation: Positions your brand in the right place at the right time when new outlets are in the process of setting up shop. 

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4. Far more economical and more bang for your marketing department's buck compared to exhibiting at expensive industry trade fairs. These fairs usually happen once a year, compared to our lists which are released 4 times a year. 

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